The Derby video from last week was somewhat popular, which is a slight understatement. It first appeared to be one of Nike's first contributions to Roma, but the video, after it went viral, was taken down and the Nike brand swoosh was removed from the video, leading us to believe it was either prematurely released or it wasn't actually produced by/linked to Nike in any way. This video, however, is definitely Nike loosely linked with Roma, with the company being allowed to film around Trigoria as they did a spot on Marco Borriello, which has all sorts of fancy effects and whatnot. It's nice. The Nike partnership is promising from a multimedia aspect, to say the least.
It'd be even more promising if Borriello was brought back and someone figured out how to successfully integrate him again.